PURINA
Purina
Fancy Feast TasteMakers Digital Promotion
Role:
Concept, art direction, visual design
This was an integrated co-creation contest for Purina's Fancy Feast Elegant Medleys cat food line. Our goal was to help inspire entrants with their creation, a new Fancy Feast cat food entreé for the Elegant Medleys product line. As inspiration we gave the brand's avid fan base a chance to see how flavors are developed from initial concept to finished product, hosted by Carla Hall.
Purina
Purina Beneful Dream Dog Park Contest
Role: Concept, art direction, visual design
Role: Concept, art direction, visual design
Purina Beneful's Dream Dog Park contest was a chance for one lucky person and their dog buddy to
win a $500,000 makeover of a dog park in their hometown. Entry was a homemade video outlining
the entrant's vision of their dream dog park. Our job was to inspire entrants. We conceived a
win a $500,000 makeover of a dog park in their hometown. Entry was a homemade video outlining
the entrant's vision of their dream dog park. Our job was to inspire entrants. We conceived a
"Dream Machine" microsite that allowed people (and their dog) to unleash their imagination and open
their
mind to the wondrous sorts of things a dog park could contain.