AD CAMPAIGN - CHICAGO BOARD OPTIONS EXCHANGE
The Chicago Board Options Exchange
Brand Campaign
Role: Concept
and Art Direction
and Art Direction
Challenge:
When CBOE came to Flow, options were a profitable, but relatively small part of exchange trading and weren't well known in the financial industry. An enormous opportunity existed to promote CBOE's position as the global options-trading leader.
Solution:
We created this brand campaign to increase awareness of CBOE's position industry-wide by highlighting their analytical tools and importance to a trader's success.
Print/Outdoor/TV
